I haven't been to Phoenix for a few years. (Granted, this polar vortex has me rethinking that course of action.) My grandmother spends her winters down there (and statistically speaking, so does yours), and millions flock to the area in February/March for MLB Spring Training. And now, two of my favorite companies in the world - Apple and the Chicago Cubs - call the same Phoenix suburb their year-round home. That Phoenix suburb - Mesa - recently invested heavily in both entities. Here's why.
It's no secret that we're huge Nest fans here at AAAD. We're also, obviously, huge Apple fans. So when word got out last week that Google was paying three and a half BILLION dollars for Nest, the AAAD household had to deal with some cognitive dissonance. How can we love Apple *and* the Google-ified Nest? Turns out it's easy. Read on.
When it comes to iPhone cases, you can usually go in one of two directions - plastic and a bit gaudy, or elegant, but unbelievably expensive. Occasionally, we see cases that are gaudy AND unbelievably expensive. Apple's new iPhone 5S case splits the difference. It is elegant, minimalist, and priced in line with the competition.