iCloud takes a lot of criticism. Some of that criticism is well-earned - there have been outages, and occasional issues with functionality. A lot of the criticism, however, seems to be the result of misplaced expecations. This criticism is usually along the lines of "iCloud doesn't live up to the hype", or arises from the sentiment that "iCloud didn't really change anything", or even "I don't understand this." iCloud can do a lot of things very well. Most of the time, you don't even notice that iCloud has been doing those things, until you need one. This post will briefly discuss some of the issues and limitations of iCloud, and then will give a few examples of how you can integrate it into your routine. We'll follow up with a deeper dive into each of these iCloud features in later posts.